The Sway of the Fake Restaurant
Saturday, June 28th, 2008I recently finished reading “Sway: The Irresistible Pull of Irrational Behavior.” It shows how people frequently base a lot of their decision making on irrational ideas. Stock investors chase a loss, consumers value a more expensive product just because it’s more expensive, and students stick with their first impressions of teachers despite contrary evidence. Carl’s [...]